Word is that Yahoo! Philippines will announce Monday that they had hired Jack Madrid as its new Country Manager.
According to his Linkedin Profile, Jack’s had two decades worth of experience in BPO, media, banking and venture capital. A graduate of Wharton, he specializes in call center management, strategic planning, media & marketing and commercial banking. Prior to his new gig, Jack was senior executive for Dell International Services, a contact center in the Mall of Asia. His impressive work portfolio also includes MTV, Ayala Corporation and Citibank.
Yahoo! Philippines has taken great strides in boosting its brand awareness locally, most recently through the Yahoo! Purple Hunt, which took participants all Metro Manila to find “clues” to win prizes. I surmise that Mr. Madrid’s hiring is in lieu of something bigger. What it might be, I have no clue. Yahoo! does have a General Manager for the Philippines, in the person of Jojo Anonuevo. I wonder how their roles would play out (or clash) once Jack steps in. Something’s brewing, that’s for sure.