I caught wind of a page on Multiply.com called Sundry Online that sells a plethora of products from cosmetics, bags, household items and sexual enhancers. It was the typical amateurish merchant website you would see on Multiply — sparkly logo, badly lighted pictures, words in ALL CAPS followed by exclamation marks (!!!) But what caught my attention was their headline:
Want to have a 4-DIGIT VANITY NUMBER to advertise your products? Only PHP5,600/yr!!!
Yes, what they’re offering makes it possible for you to use text messaging as a marketing business tool just like what you see every so often on television shows and commercials. From my email conversations with them, they say that they are in fact legit. They courted the big telecoms (Globe Telecom, Smart and Sun Cellular) for two years before they were given the green light. What is nice is they are primarily targetting small and medium enterprises (SME’s) and so-called “micropreneurs” or home-based entrepreneurs. This allows small businesses to expand their marketing strategy by holding mobile polls, raffles and advertisements. Their packages start at just P5,600 (~$100) annually. Quite a bargain. Each text sent by the consumer costs P2.50.
Now, when I emailed them again, I said that I was particularly interested (which I really am) in making actual money out of their service as a content provider. They said that aside from the 4-digit mobile numbers, they also offer mobile content management where one can sell their content (such as Java games, horoscopes, movie schedules and whatnot) via SMS. You can also hold text voting and share profit with them if it reaches a certain volume of response.
If only Sundry Online can come up with a decent website to make them at the least believable, I think that their mobile products will be a big hit. But for now, I find it tough for anyone to sift through the noise on their website and make a sound business decision at the same time.
On the web: Sundry Online