Photoshop Tutorial: How to Make a Web 2.0-Style Logo

This is the first of a series of Adobe Photoshop tutorials I’m going to offer on how to create a logo in “Web 2.0” style.

What do I mean by Web 2.0-Style Logo? If you follow Web 2.0 closely, you’ll see similarities in the way logos are designed: Simple, glossed, gradient, bright-colored and often came with a slight reflection and a beta sign just like this:


Pretty ain’t it? Here’s a quick 6-minute video tutorial I prepared:

Some notes:
1. In Adobe Photoshop CS, I started with a new 800×600, 72 pixel/inch document with white background.

2. The font I used for the ALLEBA text is Trebuchet MS, 80 point and hexadecimal color 3399CC. You may use similar fonts such as Arial, Tahoma or Helvetica. I used the same color to replace black for the gradient effect. I set the opacity of the reflection to 50% and that of the white gloss to 30%.

3. For the starburst (where BETA is written), you need to open Character Map (Windows only) via Start > Programs > Accessories > System Tools > Character Map. Switch to the Wingdings font where you can find the starburst that I used for this tutorial. Copy the starburst then return to Photoshop. Pick the text tool, click on the workspace and paste. You will initially see the “®” character. Highlight “®” then choose the Wingdings font from the toolbar. Set the size to 60 pt and hex color FFCC00. The two colors I used for the gradient are FFCC00 and FFFF66 at a 135 degree angle. I set the drop shadow to 30% opacity.

4. I created this tutorial for those who are already familiar with the common tools and functions of Adobe Photoshop CS. This is my first attempt in creating a video tutorial that took me 2 hours to come up with a decent version! If you have any questions or are looking for additional Photoshop training, I’d be glad to answer them here.

Update: Here’s the link to a higher resolution video of this tutorial.
Happy logo making!


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