One of the downsides of blogging is not knowing whether or not your readers are “getting it”.
Sure, you know what Gas tungsten arc welding is, but for us mere mortals, that sounds like a bad lab experiment back in college that we’d rather forget about. If you’re familiar with Snap Shots (see sample), Apture should feel right at home except that it gives you full control over your “info bubbles” and you have the power to assign bubbles only to the content that you choose right on your blog (unlike the arbitrary way that Snap does it). One great example we can use is Christine Gambito. Remember who she is? If not, click on her name (now na hahaha). I added Wikipedia, images and video to the info bubble to help jog your memory. Ok, done? You can add info bubbles to any text on your blog to give your users a rich multimedia experience, if not a lesson in history. The service is currently in beta and is accepting registrations.
Some bugs still need to be worked out, such as conflicts with flash objects and the inability to detect the same content on the main page and post page (meaning if you add bubbles from the main page, you’d have to do it again on the blog post).