What’s in a Name?

Forget the Capulets and Montagues, the Hatfields and the McCoys.

It’s all about Diddy versus Diddy.

Sean “Diddy” Combs was sued by another Diddy in the UK for “causing confusion” and unfair competition. Music producer Richard “Diddy” Dearlove wants Combs to stop using the “Diddy” moniker as it allegedly caused some Puerto Rican teenagers to email him asking him to be in music videos or to check out their fashion designs. Like there’s anything wrong with that! Hehehe. Now Sean Combs has to change his name for the fourth time. He was once known as “Puffy” and “Puff Daddy”. As a designer he’s Sean John. What is with celebrities? They can’t seem to stick to one name. Remember when Prince wanted to known as the artist formerly known as Prince? Now he’s back to Prince! I know, it’s nuts. Publicity stunt? I guess.

The Internet is just as schizophrenic. Its known multiple personas are Web 1.0, Web 2.0 and Web 3.0. I heard that Web 2.0 is the most sociable. Javascript has a superhero alter-ego, AJAX, who saves his girlfriend Ruby who seems to be always tied up on rails.

Then there are those Web 2.0 geeks who spit out cute names such as Mojizu, Meebo, Wablet, Zimbio, Blipstar, Ojor, Kroodle during lunch breaks. Do venture capitalists have penchants for such cutesyness? Well, nowadays they want to be called “seed financiers”. That’s a resounding yes to me.

Now that ex-Diddy has settled with the first Diddy, what is Dearlove going to do with Web 2.0 startup VDiddy?

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