February 26th, 2008

Yahoo! Coming to the Philippines

Expect a Yahoo! office in Manila by the second quarter of this year, says newly appointed general manager Jojo Anonuevo (of Mobius fame). Claiming to capture 85% of the 22 million-strong Filipino Internet population, Yahoo! is bent on dominating the online advertising market in the country, which it says will make up 5% of the total advertising spend here. Aside from that, the local Y! office will work on generating more content for Yahoo.com.ph through their content partners, which will most likely include Inquirer.net and Yehey. Yehey is rumored to start selling advertising for Y! since last year.

Smart business move on Y!’s part. If they really want a taste of the market, it’s a no-brainer to go to where the action is. Most definitely, Google has their work cut out for them. Will I be blogging about Google coming to the Philippines soon? Wait, they chose Malaysia right. Probably not in the near future.

Posted in Google, Yahoo!

  1. 9 Comments

  2. Ederic said...

    Sana Google rin. :p

    Feb 26, 2008

  3. Jehzeel Laurente said...

    oo nga sana google rin.. ehehe

    P.S.: kuya check mo naman feed circulation ko sa ratified.. di nag sisync sa feedburner ko.. one week na nasa 500+ parin.. eh 800+ na yung subscribers ko.. sa akin lang ata di nag sysync eh šŸ™ huhuhuhu..

    Feb 27, 2008

  4. Winston said...

    did they open the yahoo publisher network for phil already?

    Feb 28, 2008

  5. Maria Jose said...

    Paging Google… where you at?

    Feb 28, 2008

  6. vance said...

    hmm?? is it worth it? Yahoo seems to be going down.. but hey we have another call center coming.. for sure thats what the Yahoo office will be.. =P

    Feb 29, 2008

  7. trench said...

    Yahoo knows where the money at!

    Mar 1, 2008

  8. jayvee f. said...

    im really happy that jojo is steering this towards the right diretion. he deserves it šŸ™‚

    Mar 3, 2008

  1. 2 Trackbacks

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