Expect a Yahoo! office in Manila by the second quarter of this year, says newly appointed general manager Jojo Anonuevo (of Mobius fame). Claiming to capture 85% of the 22 million-strong Filipino Internet population, Yahoo! is bent on dominating the online advertising market in the country, which it says will make up 5% of the total advertising spend here. Aside from that, the local Y! office will work on generating more content for Yahoo.com.ph through their content partners, which will most likely include Inquirer.net and Yehey. Yehey is rumored to start selling advertising for Y! since last year.
Smart business move on Y!’s part. If they really want a taste of the market, it’s a no-brainer to go to where the action is. Most definitely, Google has their work cut out for them. Will I be blogging about Google coming to the Philippines soon? Wait, they chose Malaysia right. Probably not in the near future.
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February 26th, 2008 at 4:30 am
Sana Google rin. :p
February 27th, 2008 at 2:50 am
oo nga sana google rin.. ehehe
P.S.: kuya check mo naman feed circulation ko sa ratified.. di nag sisync sa feedburner ko.. one week na nasa 500+ parin.. eh 800+ na yung subscribers ko.. sa akin lang ata di nag sysync eh
huhuhuhu..
February 28th, 2008 at 8:42 am
did they open the yahoo publisher network for phil already?
February 28th, 2008 at 9:02 am
Paging Google… where you at?
February 29th, 2008 at 12:43 pm
hmm?? is it worth it? Yahoo seems to be going down.. but hey we have another call center coming.. for sure thats what the Yahoo office will be.. =P
March 1st, 2008 at 1:58 am
Yahoo knows where the money at!
March 2nd, 2008 at 6:14 am
[...] of Alleba.com reports that Yahoo! is coming here in the Philippines and is planning to dominate the online advertising market in the country. Is this the new online ad [...]
March 3rd, 2008 at 12:46 am
im really happy that jojo is steering this towards the right diretion. he deserves it
March 26th, 2008 at 9:12 am
[...] because they don’t have an office here yet. But now that it’s confirmed that they are setting up a Philippine hub, odds are that person will be assigned [...]