February 6th, 2008

How Bloggers Use Their Cellphones

I conducted a quick survey called “Globe, Smart or Sun?” a week ago and got a nice number of responses from my techie/blogger friends. Here’s what I found:

1. On average, one blogger owned 2 mobile phones – Not a surprise. 5 respondents actually owned 3 phones.

2. Prepaid users outnumbered postpaid users 3 to 2 – Again, not surprising. Some own just one phone and switch SIM cards depending on who they want to text or call.

3. There were more users on Globe than Smart 4 to 3 – I was expecting Smart to win this one, but Globe tends to be popular among techies/yuppies who can afford their rates.

4. On primary use of phone, text messaging was the most important, followed by calling, Internet browsing, taking photos, sending emails and storing/playing music – Expected, given that we are, no less, the text messaging addicts of the world. I would expect music to rank higher than it did, but apparently our iPods are indeed there for a purpose.

Other neat facts:

The total mobile market is a mind-blowing 55 million subscribers. That’s a 63% market penetration rate! Smart is the leading network with 54% of the market, followed by Globe with 36% and Sun with 10%. For 2006 alone, the market welcomed 14 million new subscribers or a 36% growth rate. This year’s growth won’t be as fast-paced, experts predict.

Thanks to all who participated!

Posted in Gadgets


  1. 9 Comments

  2. Ria Jose said...

    Nice summary 🙂

    Feb 6, 2008

  3. noemi said...

    haha Globe would love to see this. They have been actively sponsoring blogger events the past year or so.

    Feb 6, 2008

  4. Winston said...

    wow. nice research kuya. 🙂

    Feb 6, 2008

  5. Andrew said...

    @Ria: Thanks cuz 🙂

    @Noemi: Thanks Noemi. I don’t think I’ve been invited to any of those. Hope that changes soon hahaha!

    @Winston: Thanks Wins!

    Feb 6, 2008

  6. Blogie said...

    True, Globe is more aware of bloggers than Smart is in terms of advertising. This is strange because it was Smart that first came out with a “blogging platform” a couple of years ago via Addict Mobile. Oh well…

    Hey Drew, how come you didn’t ask me to respond to this survey? 🙂

    Feb 6, 2008

  7. Andrew said...

    @Blogie: Thanks! Well, I was already pestering too many bloggers to answer, and you were MIA for quite a while! Come back!

    Feb 6, 2008

  8. neekey said...

    It is a good research!:)

    Feb 7, 2008

  9. Kim said...

    Just read this. Great data drew. Might come in handy for me later

    Mar 12, 2008


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