I saw an ad in the Philippine Daily Inquirer yesterday that more or less pissed the hell out of me. It was for “the country’s first mobile instant messenger”, Yehba. Yeah, you read that right, YEHBA. I dunno if they unknowingly picked that name, I don’t care, it’s too close to mine in pronunciation. Alleba has been around since 2001, so they can’t claim that they thought of it first.

It’s no secret that Alleba is pronounced a-yeh-bah (yes, double L’s (LL) take on the letter Y). I might not be that famous but even so these guys couldn’t be more blatant. I worked hard on my brand and I continue to do so. I’ll have to talk to some people to see what actions I must take to protect it.